When you run an ecommerce business, you need to think about a lot more than just the products or services you sell. Perhaps the least glamorous but most important of these is how you accept funds from your customers. Fortunately, signing up for a modern payment gateway can be an extremely effective way to enhance the security of your customers’ payments and, by extension, their overall satisfaction.

Also known as subscription-based billing, this payment arrangement offers several benefits, both to you and your customers. Although you might want to jump in and change your entire payments process once you hear all about it, there are a few things to keep in mind before you take the plunge.

If you’re contemplating the idea of expanding your reach across the pond or around the world, it’s time to learn how an international payment processing gateway should be an integral part of your efforts.

Whether you mostly do in-person or online credit card processing, this necessity remains the same. Fortunately, you can seamlessly accept recurring payments with card-on-file transactions, a recent innovation in the payments world that will help your business increase cash flow and run more smoothly.

From dog treats delivered monthly to regularly supplied razors and makeup kits, subscription billing is all the rage these days. Given this fact, you might well be wondering if it makes sense to integrate it into your own business model. If you do decide to take the subscription service plunge, let’s take a look at how to maximize its effectiveness.

If you’re a business owner of any kind (whether you have a physical store, an ecommerce presence, or both), you absolutely must be ready to embrace what is coming. The following numbers should help to send your efforts into overdrive.

Are you thinking about expanding your business so that you can serve customers abroad? Tapping into the global marketplace can grow your customer base and help to catapult your retail operations to the next level. Before you take the plunge, however, you should devote time to understanding the potential benefits and pitfalls of multi-currency payment processing, as well as how a payment gateway can facilitate a frictionless and secure shopping experience for your customers.

At Inovio, we’re fully committed to the sustainability of our planet. That's why we have long offered green-friendly features like digital receipts and paperless statements. Now, we’re proud to announce that our data centers officially run on 100% renewable energy!

Some so-called ecommerce experts would have you believe that you can operate your online stores from the lazy comfort of a sunny beach, working only minutes a day to enable the continuous flow of large sums of money. As attractive as this prospect might be, the reality is that you will need to put a great deal of ongoing time, financial resources, and thought into launching and maintaining your footprint in cyberspace. Fortunately, there are concrete steps you can take to smooth and ease the flow of the processes that will make your store succeed.

No matter how on-point your product line might be, and regardless of your exceptional customer service and secure payments software, your business does not stand a chance of thriving without a steady (and hopefully increasing) flow of traffic. Understanding how potential customers make the journey to your ecommerce mecca is one of the best ways to identify and remove any friction in the process, while simultaneously enhancing the more seamless aspects. This particular blog will be focused on increasing organic traffic.