Advances in communications and other technologies mean that even a seller located thousands of miles from a potential buyer is only a click away. As a result, more and more retailers are making the decision to sell their wares to customers in other countries.
That leads to the need to do business using a variety of types of money: pounds, euros, yen, and many more. However, before you take this major step, you should learn the facts about international payment processing.
The accounting system of any company that sells products or services internationally must contain an added layer of complexity to allow for these transactions. Different countries have their own sets of individual reporting and accounting requirements that sellers must follow.
In general, multinational companies must address issues including:
The same technological innovations that have made it easier to do business with people in other nations have also facilitated the complex processes involved. Using specialized software, you can make your international payments easier by taking advantage of features like the ability to:
Without these valuable components, you would find it much more challenging to serve your foreign customers accurately and efficiently.
While it is true that foreign customers can readily make payments to your website using Visa or Mastercard regardless of whether you have taken any additional steps at all, it is in your best interest to expand your transactions for several reasons.
For one thing, doing so makes for happier customers and fewer chargebacks stemming from cross-currency pricing disputes. Buyers will always appreciate knowing exactly how much they will be charged for their purchases without needing to go through the hassle of calculating exchange rates and guessing at any markup fees they might be charged. You come off far better as a seller if you make everything transparent.
In addition, you can save on administrative costs, particularly when it comes to product returns. If you originally charge a customer for their purchase in their own currency, they will receive a refund in that same medium that takes changes in the exchange rate into account.
There are various important considerations to resolve before you get your foreign payments rolling. These include the following:
It is impossible to accept multinational currencies without establishing a relationship with an excellent payment processing company. In general, your payment management structure should help you to minimize declined transactions, reduce customer frustration and dissatisfaction, keep costs low, and reduce concerns such as the holding of foreign currencies.
Once you have decided to augment your business by accepting foreign currency, your next challenge is to choose the best payment processor. Inovio is at the forefront of providing sellers with gold-standard international currency payment processing that allows for a frictionless customer and merchant experience.
At Inovio, we make it our mission to provide platforms that are cost-effective, highly efficient, flexible and easy to use for all parties involved. Our top-tier customer service makes getting to know our products intuitive, and our flexibility allows you to make modifications as your business needs change.
Entrust your international currency needs to a company that has your success as priority number one. Call Inovio today to get started.