Your marketing strategy has worked like a charm to attract the customer, and you featured products that they wanted and chose, but then something went wrong that caused them to click elsewhere. Abandoned shopping carts are an ecommerce business owner’s worst nightmare, and they can happen to anyone. The good news is that email can help to lure your wayward buyers back, transforming abandonment into conversion.

Succeeding in any kind of business involves taking risks, and ecommerce is no exception. However, avoiding the missteps we have outlined above will help to minimize some of the challenges you may face. That will leave you with more time and energy to provide stellar products and excellent customer service for many years to come!

Contrary to what unscrupulous hucksters claim, succeeding in ecommerce is not as easy as waking up in the morning, clicking your mouse a few times, and then returning to the beach for drinks as you watch the money roll in. In fact, numerous pieces of a very complex puzzle must fit seamlessly into place, not the least of which is your website itself. Learn what you can do to make your webpage your best brand ambassador and your most productive virtual sales executive just by making a few simple design tweaks.

When you make the decision to partner with a top-of-the-line payment processing company, you are giving your business an invaluable gift. It goes far beyond gaining the ability to accept credit card and ACH payments. In fact, a payment processor can help to ensure that you receive your payments safely and quickly every time. For that reason, it makes sense to invest your time and energy into finding the vendor that can best meet your business’s unique needs and help you to rise above your competitors.

As an ecommerce entrepreneur, you already know the power of online selling. The convenience, flexibility, safety, and security that customers find when purchasing goods over the internet, combined with the sea change brought about by the coronavirus pandemic, mean that e-retailing is here to stay. However, you are selling your buyers and yourself short if you fail to make your online business into a place where smartphone and tablet users feel like opening their wallets.

Offering your customers the ability to order items from the safety and convenience of their own phones or computers benefits everyone involved. They pay for the goods and services they want day or night, without the need to visit a physical store. Meanwhile, you get extra sales due to your multi-channel marketing savvy. Although fraud can represent a significant stumbling block that can cause plenty of financial stress, there are easy steps you can take to minimize the likelihood that it will happen to you.

As a small business owner, competing with the big box stores and corporate chains may seem like an uphill battle you can’t win. However, you do have one advantage over those impersonal retailers: You aren’t beholden to some corporate leader in a boardroom across the country or the world. If you haven’t already cashed in on this benefit, it’s time to combine the strength of your ecommerce model with your regional connections by starting a “shop local” campaign.

There is a whole world full of customers out there who are waiting to benefit from your products and/or services. As you contemplate this intoxicating fact, it is no wonder that you are chomping at the bit to expand your company overseas.

Now that the calendar page has been turned to signal the start of another year, you can feel the excitement mounting. After building a strong foundation of high-quality items, as well as customers who want them, you know that the time has come to expand by launching a new product. So, what is the best way to go about this all-important task?

Are you itching to make a splash in the world of ecommerce? Do you want to put your knowledge of technology and your whip-smart business acumen to work by founding and running a top-flight internet enterprise? Before you get too excited, take a few deep breaths, take a moment, and decide upon the optimal products to sell.