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How to build a standardized and recognizable international brand

Navigating in the international marketplace is complicated. You simultaneously need to customize your approach, products, and services to meet the unique customs and preferences of each country where you do business while at the same time working toward brand consistency across all locations.

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Do I need a merchant account to sell products online?

Businesses that sell in person and online may differ in the products they offer and their marketing strategies, but they have one thing in common:

Everyone needs to find secure and effective ways for customers to complete payment transactions. Traditionally, retailers have opted to obtain a merchant account in order to make this possible.

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What is 3-D Secure and why it's important for your online pharmacy

For online pharmacy businesses, data security is an essential bedrock that is vital in fostering credibility and customer trust.

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Navigating ecommerce international retail sales in 2024

When you are passionate about your products, it stands to reason that you have now gotten to the point where you want to share them with buyers in the global marketplace.

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How to pinpoint international customers’ purchase pain points and how to alleviate them

Marketing your products internationally grants you the potential to gain exploding profits and a vastly expanded customer base.

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5 things to know when setting up an online gambling business in 2024

​The future of the online gambling industry looks explosive, with a projected global market value of $127 billion by 2027. The dawn of mobile technology and the ubiquity of the internet have combined to allow players to win and be entertained from anywhere at any time.

That being said, there are several important things you need to bear in mind before diving into this complex, changeable virtual gaming world.

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What are your company's value props, and why are they important?

​In today’s cutthroat global marketplace, it is becoming increasingly difficult for businesses to set themselves apart from their countless competitors.

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Which states allow online alcohol sales?

​Are you looking to begin selling beer, wine, or other types of alcohol online? There is no doubt that businesses of all types are now capitalizing on the ever-growing popularity of internet shopping.

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Cybersecurity awareness — 10 things you need to know to protect your business

Any business owner wishing to succeed in today’s internet-connected commercial culture must make protecting a user’s data one of their highest priorities.

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Understanding costs and fees in multi-currency payment processing.

Businesses can accept and process payments in different currencies with the use of a system called multi-currency payment processing, which is why understanding costs and fees in multi-currency payment processing is important. This form of currency exchange lets consumers use their credit cards or bank accounts to pay with the currency they desire. Companies operating in worldwide marketplaces benefit from this because it streamlines their payment processes, accommodates their different consumer bases, and reduces the complexity of currency translation.

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