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5 strategies to create a "shop local" strategy for your online store.

As a small business owner, competing with the big box stores and corporate chains may seem like an uphill battle you can’t win. However, you do have one advantage over those impersonal retailers: You aren’t beholden to some corporate leader in a boardroom across the country or the world. If you haven’t already cashed in on this benefit, it’s time to combine the strength of your ecommerce model with your regional connections by starting a “shop local” campaign.

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How to expand your online business to other countries.

There is a whole world full of customers out there who are waiting to benefit from your products and/or services. As you contemplate this intoxicating fact, it is no wonder that you are chomping at the bit to expand your company overseas.

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Launching a new product in the new year? Here are eight tips for a successful launch.

Now that the calendar page has been turned to signal the start of another year, you can feel the excitement mounting. After building a strong foundation of high-quality items, as well as customers who want them, you know that the time has come to expand by launching a new product. So, what is the best way to go about this all-important task?

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9 tips for finding the perfect products to sell online.

Are you itching to make a splash in the world of ecommerce? Do you want to put your knowledge of technology and your whip-smart business acumen to work by founding and running a top-flight internet enterprise? Before you get too excited, take a few deep breaths, take a moment, and decide upon the optimal products to sell.

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What's the difference between a merchant account and a payment gateway?

At first glance, a new entrepreneur would be forgiven for believing that ecommerce only involves a merchant, their website, and a consumer interested in purchasing products and services. Dig a bit deeper, however, and it soon becomes apparent that online retail is a good deal more complex and includes two very important additional players: The merchant account and the payment gateway. Understanding what both are, as well as how they relate to each other and to your workflow, is essential if you intend to sell items via the internet.

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Challenges and opportunities for payment gateway integration.

As your parents used to say every time you begged for the newest and shiniest toy or article of clothing, “money doesn’t grow on trees.” Now that you own a business, this old adage undoubtedly remains just as true. Incorporating a payment gateway into your business is a necessity in this era of ecommerce because it is an essential means to bring additional customer dollars into your hands.

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Using payment data to improve your business and increase revenue.

Hopefully, the point of sale (POS) system that you have incorporated into your business does infinitely more than just communicate with your payment processor. If it comes with robust analytics functions, your POS device can soon become a source of invaluable information, including customer profiles, and target market data. Armed with this intelligence, you can catapult your company to the next sales tier.

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From local to global: How to accept payments from all locations.

Make no mistake: We are operating in a global marketplace. If you want your business to reach customers from countries beyond your own nation’s borders, there are several factors to consider. Incorporating some of the suggestions from this international payment processing guide into your company’s model can make this sometimes complex process a great deal easier.

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Do you have the right insurance to protect your online business?

Most merchants don’t have a hard time understanding the need for commercial insurance coverage when they own a brick-and-mortar retail shop. However, protecting yourself with this type of coverage is just as important if the only storefront you have is a computer screen, you accept virtual payments, and you never have physical contact with your customers beyond tracking what is in their shopping carts. It is vital to take the time to understand whether you have the right insurance that will help protect your ecommerce operation.

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7 factors to help you achieve long-term success for your ecommerce business.

Infomercials would have you believe that running a flourishing online business is easy. According to them, all you need to do is set up a website, pick a product, and then watch the money roll in from your mansion in Hollywood Hills. Although the reality is quite different from this profit-driven fantasy, there are definite steps you can take to increase your chances of ecommerce success.

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