With your focus centered on marketing your products to a diverse, global pool of customers, it is more important than ever to find ways to not only attract buyers but also keep them for the long haul. This is a proven way to expand your ecommerce business, enhance your brand and credibility and boost sales. Although bringing your goods and services to foreign customers has numerous challenges, working to maximize customer engagement will help you to overcome many of these obstacles.

Multiple studies have shown that cross-border transactions are on the rise, accounting for an ever-greater share of global commerce. As businesses continue to seek to expand their global reach, there is an attendant increase in importance for systems that can handle international payments. For anyone who runs an ecommerce business, the need for a reliable international POS is only going to grow.

As an ecommerce merchant, you are now able to take full advantage of the expanded customer pool and broadened reach that the internet has brought to the world. At the same time, what you may not fully realize is that this same technology has placed a target on your back, making you significantly more vulnerable to cybercrime.

When you sell your products or services to customers who live in other countries, you gain boundless opportunities for growth and expanded brand recognition. However, in order to maximize the effectiveness of your global marketing strategy, you will most certainly need to accept the international currencies that your customers use and prefer. Incorporating dynamic currency conversion into your business structure will facilitate easy payments while bringing about optimal customer satisfaction.

It is no accident that the internet is still frequently referred to as “the Wild West.” The careless, the unwary, and even the tech-savvy are frequently victims of phishing schemes, spyware and malware attacks, denial of service incidents, fraud, and other types of security breaches. Especially if you sell internationally and use overseas payment processing, it is vital that you take steps to shield yourself and your customers from cybercrime.

After much preparation and analysis, you’re finally on the cusp of launching your web cam business. But before you welcome that first customer, there may be one very important aspect of this specialized type of ecommerce that you have neglected to consider. Take some time to learn about how recurring billing software from your high risk payment processor can help you to gain — and keep — loyal customers for the long haul.

In recent years, food as medicine has garnered the attention of consumers and entrepreneurs alike. Nutraceuticals, the burgeoning intersection between sustenance and wellness, are now enabling health-conscious customers to use food byproducts to assist in the prevention and treatment of diseases. As you go about setting up your dietary supplements, herbal/natural products, or health-giving foods nutraceuticals business, however, there are some special considerations that you should thoroughly understand before you get started.

Are you ready to join the ecommerce subscription model revolution? Do you believe that you have what it takes to market your carefully curated wine selections to an expanding, loyal group of customers each month? If you answered “yes” to these questions, it’s time to learn the nuts and bolts of launching a successful online wine club.

Hiring passionate employees, updating your product catalog, and amplifying your presence on social media are all terrific ways to grow your retail store. But did you know that one of the best-kept secrets to advancing your business involves expanding the ways your customers can pay? When you set up recurring transactions, you and your customers alike will reap the benefits.

If you are a savvy entrepreneur, you probably already use a virtual terminal to capture telephone and mail orders. No doubt, you also have a dynamic loyalty program that keeps people coming back and encourages them to invite their friends and family to join in on the fun. But have you ever considered how instituting the option of recurring billing can help your operations to expand and become even more attractive?